NVIDIA Razer
Lance Russel
“We love working with goto.game. They found the right talent to promote our new range of workstation laptops.
The integration of our brand has been extremely authentic and genuine.
They always go above and beyond to deliver.”
Ben Taylor – Marketing Manager (Australia & NZ)
285K+
Videos Views
115%
of Target
Influencer Management
Product Promotion
Introduction
NVIDIA and Razer are two of the largest international
technology and gaming brands.
NVIDIA is an American multinational technology company that designs graphics processing units for the gaming and professional markets, as well as system on a chip units for the mobile computing and automotive market.
Razer is a Singaporean-American multinational technology company that designs, develops, and sells consumer electronics, financial services, and gaming hardware.
This campaign focused on the new Razer Blade Studio Edition, mobile creative workstations.
The Challenge
Unlike previous gaming activations and campaigns, this
campaign required an influencer that was in a creative field, a photographer or cinematographer.
NVIDIA and Razer were aiming to reach a broader audience
and market that use workstations and finding the right
influencer was going to be a difficult task.
The messaging showcased NVIDIA Studio and the latest Razer Blade 17 laptop.
Promoting the ability to capture, edit and upload all
on the go, with powerful machine hardware and software.
Our Solution
The team at goto.game thought out of the box with this campaign reaching out to influencers and creative
professionals in alternate industries.
Australian Freestyle Motocross Rider, Lance Russel was presented to NVIDIA and Razer for his amazing aerial displays and content creation.
Working closely with Lance, goto.game helped finalise the creative and influencer activation across multiple platforms and placements, ensuring it met the needs of NVIDIA and Razer.
The campaign surpassed all expectations within the delivery dates and continues to generate views.
Video
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