Goto.game Selected as Razer’s Public Relations Agency of Choice in Australia and New Zealand

Sydney, 06 May, 2024: Goto.game is thrilled to announce its selection as the Public Relations agency for Razer, the leading global lifestyle brand for gamers, in Australia and New Zealand.

As the newly appointed agency, goto.game will be providing comprehensive PR services tailored to the gaming sector, including media management, influencer management, product reviews, social media management, and insights.

Hilmar Hahn of Razer, Director of Marketing, Razer Asia-Pacific, expressed his enthusiasm about the partnership, stating: 

Razer is excited to bring goto.game on board to be partners in helping Razer connect with our community and users in Australia and New Zealand. goto.game’s proven track record, innovative approach, and strong understanding of gaming and consumer industry make them the perfect fit to build a strong connection with Razer’s community and users.

Emma Lo Russo, CEO of goto.game, also shared her enthusiasm: “Our longstanding relationship with Razer in the ANZ region sets a solid foundation for this partnership. We are honored to represent such a prestigious brand, known for its high-quality and top-performing gaming products. Our deep-rooted expertise in accelerating brand growth within the gaming industry, combined with Razer’s cutting-edge products, forms a potent synergy. We are excited to embark on this journey and look forward to achieving new milestones together.

This partnership is aimed at expanding Razer in Australia and New Zealand’s brand presence and fostering higher engagement and interactions within the local gaming community. Through strategic storytelling and innovative public relations tactics, goto.game is set to amplify Razer to new heights of market success and consumer connectivity.

For more information, please contact:            

Emma Lo Russo, CEO of Digivizer & CEO of Goto.game. Tel: +61 419 203 458. 

Email: email.lorusso@digivizer.com or

Email: razer@goto.game

LinkedIn: Emma Lo Russo

Twitter: @emmalorusso

About goto.game

Goto.game is dedicated to the gaming industry, gamers and gaming content creators, bringing a wealth of knowledge of the global gaming industry, linked to rigorous and performance analytics,  to a wider audience.

Goto.game is the go-to destination for brands wishing to engage gaming creators and influencers, supporting gamers growth, through activations and promotions, social content programs, paid media,  daily updates, news, reviews, streams and gaming opinions.

Fuelled by Digivizer’s technology, goto.game creates compelling programs and plays for gamers, influencers and corporate brands.

About Digivizer

Digivizer is Australia’s leading digital marketing analytics technology and activations company. Its digital insights help businesses get better results from their digital marketing, across owned, earned and paid media, in social, search and web performance. Digivizer gives businesses the information they need to make better decisions and improve their marketing ROI. 

Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and through add-on digital marketing services. 

Digivizer is an ad, development and technology partner of Google, Meta (Facebook, Instagram and all Meta platforms), Twitter, LinkedIn, TikTok, Amazon, and Microsoft, and is a marketing and agency partner to Google, Facebook, LinkedIn and Shopify. 

Goto.game is at:
Twitter: https://twitter.com/gotogame
Facebook: https://www.facebook.com/GoToGamers/
Twitch: https://www.twitch.tv/gotogame
Instagram: https://www.instagram.com/goto.game/
Web: www.goto.game

Razer is at:
Twitter:            https://twitter.com/razeranz
Instagram:     https://www.instagram.com/razeranz