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LPL partners with Uber Eats!

Order in food and a long night of gaming go hand in hand, And Uber Eats New Zealand seem to agree.

Today Lets Play Live (LPL) announced a partnership bringing togeather the two brands to promote McDonalds Filet ‘o’Fish.

See the announcement below:

LPL is excited to announce a new promotional partnership with Uber Eats NZ, celebrating McDonald’s iconic Filet-o-Fish burger.

As part of the brand’s Shark Bait campaign which was released today, Uber Eats NZ has partnered with leading esports media company LetsPlay.Live to produce two special Night Squad streams this week.

This promotion will give viewers the opportunity to see Kiwi talent Hamish, Brynley, and Eli of comedic group Snort and Cam and Georgia of ZM, play the hilarious restaurant themed game Overcooked 2, as well as the chance to win MORE THAN $1,500 of Uber Eats promo codes!

The squad will also be playing the freshly launched Shark Bait game, and letting viewers know how to unlock themselves some free food by playing the game themselves.

Viewers can tune into the Night Squad specials (or rather, the Lunch Squad) on Wednesday 20th and Friday 22nd February from 12pm-2pm on twitch.tv/letsplaylive to catch all the action. 39% of Kiwis are yet to try a Filet-o-Fish, and Uber Eats is out to change that this summer. Uber Eats is giving away more than $350,000 worth of credit until Sunday 24 February, and there are lots of waves for Kiwis to sink their teeth into the world-famous burger.

Auckland locals can also look out for the Shark Bus chasing a hilarious Filet-o-Fish car along Tamaki Drive and snap a picture for the chance to unlock themselves free Filet-o-Fish® burgers with delivery through Uber Eats!*

Anyone who hasn’t tried Uber Eats yet is also in for a treat thanks to this collaboration, for a limited time, new users can score themselves $15 off their first order using code ‘LPLFOF’!

Globally, Uber Eats has already seen success within gaming and esports. Last year the brand teamed up with popular gaming live streamer Tyler ‘Ninja’ Blevins to give his viewers discounts on their orders, and became a sponsor of American esports organisation Spacestation Gaming.

*Valid for $15 off your next Uber Eats order on McDonald’s. One time use only. Non-transferable. Cannot be used in conjunction with any other offer. Valid in New Zealand at participating McDonald’s® locations on Uber Eats. Expires midnight, 31 March 2019.

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Phid McAwesome

From the award winning podcast on all things social media web tech and gaming “HashtagME”, the extensive marketing and social media marketer Phid has a proven track record across the tech, gaming, education and food sectors working with top companies Xbox, Sony Playstation, Bethesda, EA, Ubisoft, Lenovo and Intel…just to name a few. Fostering magical ideas for social media channels, and creating large scale activations and advertising campaigns, Phid has worked in media and marketing for over 15 years making thoughts over a coffee transform into real life visions of lucrative substance.

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