It’s hard to sum up exactly how successful Grand Theft Auto V is. Released in 2013 on Xbox 360 and PS3, then rereleased in HD on the next Gen and PC, Grand Theft Auto V is now the best selling game of all-time in terms of revenue and tracked unit sales. That’s according to the NPD Group’s August analysis for video game sales in 2017. GTA V has had over 35 updates and DLC packs over the last 4 years and NOT charged a single cent to players for them.
Rockstar Games parent company Take-Two Interactive has just released their earnings report for the quarter ending December 31, and, unsurprisingly, the company continues to ride high on the seemingly-unstoppable success of Grand Theft Auto V.
According to the report Rockstar sold over 15 million copies of GTA V last year alone, which brought total sale to over 90 million copies since launch!
Overall, Take-Two is reporting revenue of $480.8 million and a net income of $25.1 million for Q3, which is a nice improvement over last year, when they lost approximately $29 million during the same quarter. Digital sales accounted for $258.4 million, or around 54 percent, of their revenue.
During an earnings call, Take-Two CEO Strauss Zelnick confirmed “recurrent spending” (a less scary way of saying microtransactions) will continue to be a major focus going forward, but also stressed they’re “focused on players, not payers.” In other words, the quality of the content, not monetization schemes, come first.
“Rockstar Games never ever rests on the past and is utterly focused on innovation and breaking barriers, with an eye towards an amazing entertainment experience. It’s easy for me to say those words, but exceedingly hard to do. And I would argue impossible for others to replicate.” – Take-Two CEO Strauss Zelnick
And Rockstar games look set to continue to grow with the launch of Red Dead Redemption 2 confirmed for October 26 on PS4 and Xbox