Gaming most popular form of digital entertainment in Aus – IAB

The Interactive Advertising Bureau of Australia or IAB has released their digital entertainment and lifestyle research results for 2019 in two great reports (Available HERE)

The results make or some interesting reading if you are in advertising and marketing, namely due to the huge rise in gaming as the leader in Australian households digital entertainment, outshining video and movies by 4% & music by a whopping 30%.

In fact, year on year gaming has seen a 15% increase based on the time periods measured:

It is interesting to note that this does not include console play in this data, which would make us think that if included these percentages could be larger. Of the measured devices, Smartphones saw the largest share of devices used for gaming, Mirroring previous reports. Followed up by Tablet and PC.


Gaming is quickly becoming the top advertising audience in Australia and the advertising industry has noticed!

If you want to put your brand in front of this audience contact me at: 🙂


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Phid McAwesome

From the award winning podcast on all things social media web tech and gaming “HashtagME”, the extensive marketing and social media marketer Phid has a proven track record across the tech, gaming, education and food sectors working with top companies Xbox, Sony Playstation, Bethesda, EA, Ubisoft, Lenovo and Intel…just to name a few. Fostering magical ideas for social media channels, and creating large scale activations and advertising campaigns, Phid has worked in media and marketing for over 15 years making thoughts over a coffee transform into real life visions of lucrative substance.

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