Corsair announced earlier that it is acquiring Elgato Gaming. We break down the announcement, explain what happens to Elgato’s non-gaming offerings and what it all means for the greater gaming industry.
Gamers would be very familiar with both Corsair and Elgato Gaming. In particular, Elgato is very well-known amongst streamers and content creators given their products cater to streaming gear.
For people less familiar with either, here are the current product offerings from both brands pre-acquisition:
- Corsair:
- Keyboards
- Headsets
- Mice
- Mouse pads
- Gaming chairs
- PC cases
- Etc.
- Elgato Gaming:
- Capture cards (for capturing gameplay off of external devices like consoles)
- Elgato Stream Deck (a customisable keypad)
- green screens
- A Thunderbolt 3 Dock
Why did Corsair acquire Elgato Gaming?
If you skimmed through the brief product lists above, you’d notice that there’s no overlap. So, of course, from Corsair’s side, it makes sense to expand their portfolio. Not to mention, with the increased awareness of streaming, streamers and streaming platforms like Twitch, the investment for Corsair makes a lot of sense. There’s no need for Corsair to reinvent the wheel, so to speak.
Of course, Corsair’s acquisition will be good for bringing added exposure to the kind of streaming and content creation gear that Elgato develops. From afar, this looks like a definite win-win-win for everybody.
Not to mention, this all goes to show how much growth is happening in the streaming industry based off of demand for streaming products.
What’s happening to Elgato’s non-gaming products?
All the other products outside of gaming that fall under Elgato Eve which sits in the connected home business will move to Eve Systems.
Will Elgato keep its name under Corsair?
Unfortunately, the press release doesn’t offer an explanation regarding this. However, looking at the Corsair and Elgato websites, it looks like the Elgato name will be sticking around. Specifically, it’ll probably sit under Corsair’s product lineup as a sub-brand:
Source: https://www.corsair.com/ww/en/company/press-release/corsair-to-acquire-elgato-gaming
