Caffeine partners with ESL to bring esports to its streaming platform

The latest player to the video game live streaming scene is Caffeine. Caffeine call themselves a social broadcasting platform for gaming, entertainment, and the creative arts.
With Caffeine, you can engage in real-time with the broadcaster or your viewers — no more long delays when chatting.
When Caffeine was first discussed late last year, I thought they would be another fly by night challenger to Twitch and YouTube. But, they have just pulled off a move that may propel them into longevity.

ESL partners with a new platform

ESL has announced a partnership with a new competitor to the world’s most popular streaming platform, Twitch (in addition to their recent partnership with Facebook). Caffeine will premiere its ESL coverage this weekend at the Intel Extreme Masters (IEM) World Championship in Katowice, Poland.
The deal includes ESL events broken up into three types of streaming content: a 24/7 broadcast of match highlights, a 24/7 broadcast of the event’s “Greatest Matches”, and live coverage of the tournament itself. Later this spring, the platform will introduce an esports talk show called “The Magazine.”

We are happy to welcome Caffeine as a streaming partner! The partnership will bring esports content to Caffeine’s streaming platform including live events, highlights, replays, as well as a brand new ESL talk show. It all begins with IEM World Championship Katowice, which will be livestreamed on on March 2-4.

As a social broadcasting platform, Caffeine users find content based on the people they follow in their social circles and come together to share that content. It focuses on conversations between friends and broadcasters creating a great viewing experience.
Since Caffeine is built on its own infrastructure, it will deliver ESL’s content and conversations with no latency. This will allow broadcasters to answer questions in real-time and build stronger relationships with their fans.

About Caffeine

The company was co-founded by two former designers at Apple, Ben Keighran and Sam Roberts, in April 2016. The pair reportedly raised $46 million in two funding rounds led by Greylock Partners and Andreessen Horowitz.