Market research company Nielsen launches Nielsen Esports to measure the industry

Nielsen, a data and measurement company known for its work in the media and advertising industry has just announced Nielsen Esports.
Nielsen Esports sets out to measure and provide insights on sponsorships, fans, custom research and consulting services to help out rights holders, brands and platforms.
Nielsen Esports’ fan insights will cover the following regions in 2017: Japan, China, South Korea, US, UK, Germany and France.
As part of the move into esports, Nielsen has also created an advisory board specifically around esports which includes the following members:

  • ESL
  • ESPN
  • Facebook
  • Twitter
  • Twitch
  • YouTube
  • FIFA
  • MLG/Activision Blizzard
  • NBA 2K League
  • The Next Level
  • PlayStation
  • Turner
  • Unilever

Nielsen Launches New Esports Business To Help Define And Quantify Value For The Competitive Gaming Market
Image: IEM