Goto.game Logo

Lenovo Legion

Introducing Lenovo Gaming into Australia and New Zealand: Well managed success in bringing Legion to the Region.

Lenovo Legion

Introduction

After successfully raising the profile of Lenovo Gaming as a part of the Lenovo consumer influencer program, Lenovo and goto.game launched the Lenovo Legion brand in Australia and New Zealand with a dedicated Lenovo Legion earned influencer program in August 2017.

The Opportunity

Lenovo wanted to continue building in the gaming community empowering influencers to engage with their new brand Lenovo Legion. 

The brand wanted to continue building in the gaming community and empower influencers to engage with it. To achieve this goal, Lenovo and goto.game, a gaming marketing agency, created a dedicated Lenovo Legion influencer program.

The Solutions

The program combinded a mix of Influencer, events and social media management run over several years. 

It saw the rise of Lenovo’s gaming arm, Lenovo Legion and helped sky rocket their brand into the gaming industry.

With the help of goto.game Lenovo Legion built a strong foundation to grow upon.

 

Influencer Program

After successfully raising the profile of Lenovo Gaming as a part of the Lenovo consumer influencer program, Lenovo and goto.game launched the Lenovo Legion brand in Australia and New Zealand with a dedicated Lenovo Legion earned influencer program in August 2017.

New Followers
1,209

Owned Channel Engagements
11,600

Earned Channel Engagements
99,600

Events Management

As a part of this service , goto.game provided influencer & social media strategy & execution for live events such as PAX, IEM Sydney and Armageddon.

 

Our influencer program and social media support successfully raised the Lenovo Legion voice well above competitors.

IEM Event Share of Voice
64.6%
IEM Post-Event Share of Voice
82.6%
Total Event Engagement
109,682

Esports Management

In 2016 we established the sponsorship of esports team Tainted Minds on behalf of Lenovo.

 

As a part of this sponsorship we managed brand placement, team created content, organised international and local trips for the team to compete at a global level and event activations with Tainted Minds headlining the Legion by Lenovo brand at high level events such as IEM Sydney, PAX Australia and Armageddon New Zealand.

Video

Interested in Influencer or Event Management for your brand?

You need gamers that understand marketing

Goto.game stacked lockup Logo

Join over 400+ brands, creators and marketers receiving our industry newsletter