rAZER @ PAX AUS 2025
gaining brand exposure at the Southern Hemisphere's largest gaming convention.
Building on our long-standing partnership with Razer ANZ, the goal was to ensure their unmissable presence at PAX Australia 2025.
67
Posts
60,000+
Views
4
Reels
100+
Giveaway Entries
Overview
Although Razer was not based out of a physical booth this year, our team became the moving human booth. We roamed the convention floor daily, engaging with Razer fans, capturing content for extensive social media coverage, and handing out a bunch of Razer gear to attendees.
The Work
We collaborated with HolmesInFive (Gaming Creator) to host three core reels; our team handled scripting, filming, and editing. Additionally, we produced an extra reel dedicated to a passionate Razer fan discovered at the convention.
The Results
Our team significantly exceeded the brief’s content frequency, delivering 43 Instagram story posts compared to the required 20, plus an additional 4 Instagram and X posts created after the event.
Our goal for brand visibility was achieved; everywhere you looked, someone was carrying a Razer tote bag and online, the earned posts from giveaway recipients and content participants started to roll in.
“The gotogame team are absolute troopers. I really appreciate them and their efforts.” – Kathy (Regional Marketing Manager, Razer)