AORUS @ PAX AUS 2025
How do you fill your PAX Aus booth with 50+ excited gamers? Let us show you.
GIGABYTE (AORUS ANZ) came to us looking for a plan to draw gamers to their section of the AFTERSHOCK PC booth. They wanted to showcase their latest gaming monitors, and they wanted to make it fun.
6
Partnered Reels
50,000+
Views
Event
PAX Australia 2025
400+
Giveaway Entries
Overview
We came back to them with a plan to have daily fan meet-ups hosted by gaming creators Shiv and Kahls, multiple gaming monitor giveaways on the show floor, and an additional online giveaway for those unable to attend.
AORUS ANZ loved the idea, so we got to work!
The Work
With the help of Emme Management and our existing relationship with Shiv, we contacted the creators and developed a brief. This included the main deliverable of daily reels posted over the PAX Australia weekend. These reels announced the multiple fan meet-ups from the AFTERSHOCK PC booth, a collaborative post with AORUS ANZ promoting both online and in-person monitor giveaways, and a final recap reel of PAX featuring AORUS products and fan interactions.
The Results
The 6 reels achieved a combined 50,000 views and a reach of 34,000. The giveaways were also highly successful, with over 400 entries across both in-person and online draws.
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