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VIRTUAL EVENT: How to connect your brand with gamers
August 6, 2020 @ 12:00 pm - 1:00 pmFree
Are you a brand that wants to explore and understand the gaming industry better so you can develop meaningful, long-lasting relationships with gamers?
Goto.Game has brought together industry experts to help demistify the industry and share their experiences working with gamers.
Register below and quickly as there are limited spaces available!
Darren Kwan – Pres of AESA & Exec Producer of AEL:
Darren Kwan is the founding President of the Australian Esports Association and Executive Producer of the Australian Esports League.
He has a deep passion for esports and through over 16 years of experience in the industry has developed a deep understanding of every facet of esports competition and management. He is actively engaged in esports production, management and advocacy for Australian esports and its participants.
Darren will be discussing how brands can become involved in sponsorship and support of esports teams and competitions.
Ricky Chanana – Head Of Sales, Twitch AUNZ
Ricky believes in utilising consumer research, actionable insights and market awareness to help his clients supercharge their digital campaigns and drive business results. He was also the Managing Director of Unruly (Newscorp/Tremor) where he led sales, operations and business development to assist them grow to be one of the most profitable (EBTDIA) in the APAC region.Having worked in the industry for over 15 years, Ricky has extensive experience on both buying and selling sides having worked with major global and local brands within FMCG, Auto, Finance, Retail and other prominent categories.
Ricky will be teaching you all about advertising on Twitch and how affective streamers can be as advocates for your brand.
Phid Oldfield – Head of Goto.Game
Phid identifies and engages brand ambassadors and influencers to create great content, help foster ideas for social media channels and create large scale activations. Phid has worked with Bethesda, Lenovo, Intel, EA, Zotac, 2K Games and more. Phid has also worked in media and marketing for over 15 years including extensive experience across all social channels for the tech, gaming, education and FMCG sectors. He is an influencer in his own right and ensures that influencer program are a win-win-win to ensure campaign success.
Phid will be hosting this event while sharing data and insights into the gaming audience.
Jack Hudson – Gaming Industry Expert
Jack brings a wealth of creative experience within the gaming industry including community management, content creation and live streaming to achieve amazing engagement for brands and the communities he delivers for. Jack is an avid gamer who understands what drives a highly-engaged community and is a sought-after influencer with a large following on YouTube and Twitch.
Jack will share from a content creators perspective how best to engage and work with gamers and gaming influencers.